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Sandler Sales Institute 's Profile
Required Capital: $69,450-$69,450Units:175
Date Started:1983 

Today's Leader in Innovative Sales and Sales Management Training

For more than 30 years, Sandler has been a leader in sales and sales management training. Sandler's distinctive, non-traditional selling system and highly effective sales training methodology have helped salespeople and sales managers at every level take charge of the selling process. Sandler training is designed to create lasting "performance improvement" rather than the motivational "quick fix" typical of many seminar-based training efforts. To do so, Sandler relies on "reinforcement training" – a system that combines quality review materials along with access to ongoing training workshops and individual coaching sessions.

Sandler offers training for:

  • Sales people 
  • Sales managers 
  • Sales teams 
  • Non-selling professionals 
  • Front-line employees 
  • Senior executives 

And all Sandler training programs apply today's most advanced adult learning methodologies. 

Sandler began franchising its training program in 1983 through the Sandler Sales Institute. Today, the institute supports a growing network of more than 175 North American franchises, and Sandler International, the company's newest division, is actively seeking overseas development partners.

Sandler Offers Franchisees and International Area Developers … 

Excellent Service and Support

  • Initial training 
  • National training conferences
  • Ongoing regional business development workshops 
  • Unlimited coaching by telephone 
  • Lead generation assistance 
  • Effective advertising, marketing and public relations assistance 

Protected Territories

In the U.S. and Canada, Sandler franchise territories are geographically defined and population-based. Internationally, area franchise developers receive geographic exclusivity (on a national and/or regional basis).

An Attractive Business Model 

For Sandler franchisees, start up costs are moderate by industry standards with an estimated total cost, in US dollars, of from $61,450 to $78,250 . Sandler International fees vary from country to country.


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